Released on = April 19, 2007, 4:59 am

Press Release Author = Namrata

Industry = Small Business

Press Release Summary = European spinners realise that they have to offer something
special in order to survive the challenge of cheaper yarn production in Asia.

Press Release Body = Survey of the European Yarn Fairs for Autumn/Winter 2005/06

European spinners realise that they have to offer something special in order to
survive the challenge of cheaper yarn production in Asia. The industry has been
forced to slim down and regroup. But it has also engaged in an intensive programme
of investment in innovative, technically advanced products which cannot easily be
copied. Spinners have worked with textile machinery makers to explore what is
possible, and with customers to discover what is desirable. The results, on view at
this season's yarn fairs, are impressive. Yarns are becoming ever finer, lighter,
softer, smoother and more luxurious-making the resultant fabrics more comfortable
and therefore more desirable. Moreover, the effort has not just been confined to
special, technical high performance products. Even yarns that may seem plain and
straightforward to the eye can be the result of careful development to make them
more attractive to the demanding modern market. In some cases the products are not
only better but also less expensive.

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